INNOVATIVE PACKAGING ATTRIBUTES AND CUSTOMER PURCHASE INTENTION IN SNACK FOODS
نویسندگان
چکیده
منابع مشابه
Understanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment
Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...
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ژورنال
عنوان ژورنال: Humanities & Social Sciences Reviews
سال: 2019
ISSN: 2395-6518
DOI: 10.18510/hssr.2019.7250